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Brand Focus – Loving Joy

Loving Joy

Celebrating it’s 10th birthday this November, Loving Joy was created to bring to the market a great selection of quality affordable sex toys.

The range covers everything you need to fill your toy box, from basic essentials under a fiver, such as lube and anal beads, to higher end products, such as rechargeable wands and couples toys.


Within the Loving Joy brand sit several sub brands to make life easy for you when shopping for your pleasure products.

Basics – Everything from bullet vibes to the best selling Universal Strap On Harness

Jessica Rabbits – Do exactly what they say on the tin. 

Real Feel – Range of realistic strokers and dildos that really do feel like the real thing

Bound & Bound to Please – Bondage products from clamps and cuffs to paddles and floggers, suitable for entry level users and advanced players wanting to upgrade

Precious Metals – A fabulous range of luxury metal butt plugs, from the dainty and delicate to the weighty and fulsome

Spectrum – For your glass toy requirements, opening the way to temperature play

Impound – Male Chastity devices that are growing (!) in popularity


The range is constantly evolving, with new products added regularly. Check out the the New TUX and FLUX that hit the shelves this September

Loving Joy is regarded as a great UK brand, encompassing a superb range of quality, affordable adult products.

They are regularly featured as recommended products in mainstream media, such as Good Housekeeping and Cosmopolitan

To see the full range, just click the logo above

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